The focus of our work as the basis for the right agency at your side.
Our goal: to find the right agency for your task – structured, fair, and free of conflicts of interest.
Modular in structure, scalable to your needs.
No financial ties to agencies, no pay-to-play, no hidden remuneration.
Our recommendations are based on objectives, data, and facts – backed by more than 30 years of agency and corporate experience and an international network of pitch, media, and procurement specialists.
We analyze existing agency relationships, define requirements and objectives, and determine the appropriate selection process. This creates a well-founded basis for decision-making – before a single agency is even contacted.
The result is a clear picture of the current situation, a SWOT analysis of the existing setup, and an initial recommendation on whether a change makes sense – or whether there is potential for optimization with existing partners.
We systematically identify relevant agencies, structure them by type and cluster, and consolidate the results into a robust longlist of 8–12 candidates.
Each agency receives its own profile with an initial assessment of strengths, risks, and suitability. This creates a structured basis for the subsequent shortlisting phase – no gut feeling, just method.
From the longlist, the most suitable agencies are identified, reviewed using a standardized RFI questionnaire, and narrowed down to a shortlist of 3–5 candidates.
In parallel, we develop a market-appropriate remuneration model – with transparent fee and hourly-rate logic, market benchmarking, and a format for structured initial discussions. Commercial clarity before the first pitch.
Three selection procedures are available: Chemistry Selection for team and culture fit, Dialog Selection for a more in-depth review without a full-scale pitch, and Pitch Selection for highly strategic mandates with a competitive presentation phase.
All procedures are structured, fair, and fully documented – with evaluation grids, moderated sessions, and respectful rejection notices for agencies not selected.
We support the contract negotiation with a proven blueprint: scope of services, IP, SLAs, liability, termination notice periods – clear and balanced.
In addition, we establish a governance model with clear committees, meeting cadences, and escalation paths, as well as a RACI for ongoing collaboration. This way, the new partnership starts off with the right rules of the game.
A structured 30/60/90-day onboarding plan, a moderated kick-off workshop, and a detailed asset handover checklist ensure that no time is lost.
We define interfaces, clarify roles, and establish shared working principles – also in collaboration with existing agencies. This turns a fresh start into a smooth transition.
We establish a measurement and review system with defined KPIs, scorecards, and a clear review cycle – from monthly reports to annual reviews.
On request, we support ongoing management with regular reviews, feedback sessions, and proposals for incentive and malus mechanisms. This keeps agency performance permanently manageable and continuously improvable.
