A new booking platform makes test drives as easy to book as a flight.
To ease the shift to new drive technologies by closing a persistent gap in dealership advice – the lack of hands-on experience and reliable infrastructure guidance that leaves prospective buyers hesitant.
A cross-brand test-drive platform is built on the insight that first-hand experience is decisive for purchase consideration, and that the test drive remains the pivotal step in any sales process. Linking this to high-profile events combines individual test drives with genuine infrastructure advice at the highest level of efficiency. At its core is BookingHub.One, developed by Open Opportunities to manage the entire dialogue and contract process – letting customers select vehicles and time slots directly, airline-style, rather than approaching dealers as supplicants.
The concept is now implemented annually in Switzerland by Auto Zürich as the EV EXPERIENCE, generating around 2,800 bookings across four days with a fleet of roughly 45 vehicles. The software is ready to be tailored for car brands, importers and dealerships.
