Case

The Power of Nature

The only oil plant growing on denuded land.

The Power of Nature
The Challenge

To position a naturally bred, high-quality oil plant as it reaches market maturity and to uncover its global potential through purposeful partnerships in the age of climate change.

Opportunity in Action

A unique variety bred from the traditional wild plant Jatropha is positioned as the only oil plant growing on denuded land – suited for carbon farming as well as further crop yields such as biofuel, protein and pellets. Prioritising certifiable carbon dioxide sequestration leverages growing public awareness of climate change, opening access to a new market with annual double-digit growth rates.

The circular contribution of the plantations is publicly available and verified transparently by independent third parties – clearly distinguishing the solution from dubious compensation projects. The physically harvested crop yields also enable new products and applications that improve sustainability and financial returns while creating jobs for local farmers.