More efficiency. More consistency. A new benchmark for trade fairs.
To position a newly developed exhibition system as it reaches market readiness, and to demonstrate its potential to reshape trade fair economics at a time when exhibitors face tightening budgets and rising expectations for presentation quality.
Plug & Play, developed byOpen Opportunities, reverses the conventional trade fair process: the organiser takes charge of constructing all stands through an intelligent modular architecture built for maximum structural and communicative flexibility. Exhibitors incur no cost whatsoever for construction, commissioning or installation – all that remains is to provide the exhibits and operate the stand. Auto Zürich is the first customer to deploy the concept at full scale, proving the model in alive, high-profile environment.
The concept ensures visual consistency across the exhibition halls,strengthening the show's status as a neutral platform where brands of every budget present at the same level of quality. The modularity and reusability of all elements also make a deliberate contribution to sustainability, consciously excluding components – such as carpeted flooring – that fall short of this principle.
